Mitch Hamilton says marketing with integrity builds long-lasting relationships with customers. To prove that point, he co-created an interdisciplinary program, unifying often disconnected design and marketing, to launch a social justice series.
The program sprung from a conversation between Hamilton, Garland Kirkpatrick, associate professor in the Graphic Design Department and Aristotle Mosier, director of Asian Pacific Student Services, from the Ethnic and Intercultural Services Office.
The effort rebranded EIS as the office was launching its social justice series. “We had three teams, and they presented ideas to the judges,” Hamilton says. “The winner was funded to complete the project.”
Interdisciplinary student teams in marketing, design, and EIS department programs focused on three topics: Dialogue on Race; Artists Speak; and Tunnel of Oppression and Hope, which won and got the funding to continue. The Jesuit Association of Student Personnel Administrators honored the project with the Community Impact Award for Innovation.
Each semester, Hamilton’s undergraduate students engage in work with nonprofit organizations in the community, but the Jesuit association award for the EIS identification rebranding project came as “a complete surprise” for Hamilton. “This wasn’t just a class for grades,” he says. “The students were really into it.”
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