Wine labels do more than inform consumers of the type of
wine and the vineyard it’s from. They tell the story of the wine, and create
memories and a sense of tradition. Joe Molloy’s Typography I course students not
only designed labels for several vineyards, they had their designs displayed at
Loyola Marymount University’s 28th Annual Wine Classic on Sunday, Feb. 8.
“This is very exciting because it is the first time that the
course collaborated with the Wine Classic. Hopefully, we can develop a
relationship with one of the vineyards and work with them on future endeavors,”
said Molloy, typographer, print designer and instructor in the College of
Communication and Fine Arts.
The design project was divided into three parts which
allowed students to experiment with color, tone, texture, pattern, symmetry,
space, weight and line. Each student chose a specific winery participating in
the Wine Classic and researched it. The ultimate goal was to create a new
design for the bottle and present it to representatives of the vineyards at the
Wine Classic. Senior Davya Keolanui, a marketing major with a minor in studio
arts, chose Rombauer Vineyards from the Carneros area north of San Francisco.
“I wanted to work with Rombauer because it had a simple
label and I liked the typography. I thought I could do a lot with the design,”
Each part of the project received feedback from Molloy and
the other students in the course. Students were allowed to choose whatever
design they preferred most from any phase of the project.
“In the end, I didn’t go with the most-safe label. I think
it was strong in typography and design rather than marketability of the wine,”
Keolanui said. “Overall, it was fun to be creative and it gave me insight to
what typeface is saying in addition to what the words mean.”
The Wine Classic is a fundraising event for student
scholarships. Forty-six wineries participated in the wine-tasting event, featuring
more than 150 wines.