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Marketing and Business Law

Marketing and Business Law

Faculty

 Chairperson: Arthur Gross-Schaefer J.D.
Professors: Arthur Gross-Schaefer, Gary P. Sibeck, Robert D. Winsor
Associate Professors: Renee Florsheim, Alan K. Hogenauer, Mark Leach, Annie Lui, Ralph L. Quiñones
Assistant Professors: Mark Bandsuch, S.J., Velitchka D. Kaltcheva, Anthony D. Patino

Objectives

Marketing focuses on activities that facilitate exchange between individuals and organizations. It prepares students for careers in marketing research, sales and sales management, marketing management, retailing, and advertising—all of which can serve as good career paths leading to top-level positions in general management in all types of organizations and industries.

Business Law courses introduce students to the legal environment of business. A focus in Business Law will prepare students for the fundamental legal challenges that affect all aspects of business including: Marketing, Management, Human Resources Management, Accounting, International Business, and Entrepreneurship and will prepare them for careers in highly-regulated industries, contract-based positions (e.g., insurance), or those in which intellectual property considerations play a strong role (e.g., entertainment).

Learning Outcomes

Marketing:

• To provide students with a broad-based understanding of the role of marketing in business and non-business situations

• To provide students with the ability to understand the elements of the marketing mix and how these elements can be integrated to achieve organizational objectives

• To develop the skills to analyze market opportunities including the ability to identify various internal and external forces which impact the marketing process within an organization, customer analysis, competitive analysis, and industry analysis

• To explain the relationship of marketing to other business and related disciplines (economics, psychology, etc.)

• To expose students to a wide range of global issues relevant to marketing

• To assist students in recognizing some of the potential ethical dilemmas inherent in marketing activities and to provide a forum for discussion

• To develop verbal and communication skills

• To provide students with marketing electives covering topics such as consumer behavior, market research, brand management, inter-national marketing, promotion management, sales, business to business marketing, perspectives on consumption, pricing, services marketing, marketing law, sports marketing, and global marketing strategy

Business Law:

• To familiarize students with legal language and concepts

• To increase students’ understanding of the legal system and how it functions

• To develop students’ appreciation of the legal environment in which businesses must operate

• To expose students to legal reasoning and develop their ability to apply legal concepts

• To encourage students to do critical thinking

• To expose students to ethical considerations when making business decisions

• To provide students in elective courses exposure with legal issues in employment situations, marketing, entertainment, sports, tax, and interational business