FOR IMMEDIATE RELEASE

CENTER FOR ASIAN BUSINESS AT LOYOLA MARYMOUNT UNIVERSITY
OFFERS EXCLUSIVE EXECUTIVE EDUCATION PROGRAM
FOR THE KOREAN ENTERTAINMENT INDUSTRY
Hollywood Reporter's Robert Dowling To Serve As Keynote Speaker; Program Also Includes Top Execs From DreamWorks, Wild Tangent, Tokyopop, NBC, Sony, Warner Bros., Klasky Csupo, And Others

July 22, 2004 - The Center for Asian Business at Loyola Marymount University is offering a customized three-week executive education program from July 26 - August 13, for 35 executives and managers from the Korean entertainment industry.

The 35 Korean participants include managers and directors from animation, game, character, and music companies, and from the major Korean studios and broadcasting organizations. Sponsored by the Korean Culture and Contents Agency (KOCCA), a division of the Ministry of Culture and Tourism, the group also includes five government administrators involved with the industry in Korea.

Robert Dowling, Editor-in-Chief and Publisher of The Hollywood Reporter, will be the keynote speaker at an opening luncheon for the program held at LMU on Monday, July 26.

The program also will include as speakers top industry executives from some of the best companies in entertainment, such as Frank Gladstone from DreamWorks, David Madden and Dominique McAree from Wild Tangent, John Parker, CEO and president of TOKYOPOP, Jim Powell, VP at NBC, Al Ovadia, Executive VP for Sony Picture Consumer Products, Veronika Kwan-Rubinek, President of International Theatrical Distribution at Warner Brothers, Inc., Roy Slater from the Salter Group, Richard Yannich, VP for International Operations at Paramount Pictures, Norton Virgien, Producer, and Patrick Stapleton of Klasky Csupo Studios.

LMU business and entertainment faculty will teach in the program, including Dr. Dolphy Abraham and Dr. David Choi from the College of Business, and Professor Tom Klein and Dr. Roy Eric Xavier, Associate Dean, from the School of Film and Television.

Special visits for the participants have been arranged to five studios: NBC, Savage Entertainment, Warner Bros., TOKYOPOP, and Rhythm & Hues. The program also includes a social mixer with local entertainment executives and professionals, and a half-day attendance at the SIGGRAPH 2004 Exhibition.

The program was designed and is directed by Theresa Shim, the associate director of the Center for Asian Business. This is the fourth program LMU has conducted for KOCCA during the past two years.

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