FOR IMMEDIATE RELEASE:

LOYOLA MARYMOUNT UNIVERSITY IN LOS ANGELES ANNOUNCES $500,000 GIFT TO ESTABLISH MARKETING SCHOLARSHIPS
Rita And Sam Garvin Give Half Million Dollar Gift To The College Of Business Administration

April 15, 2004 - Loyola Marymount University alumna Rita Garvin [Lib Arts ’90] and her husband Sam have pledged $500,000 to the College of Business Administration to establish the Continental Promotion Group Marketing Excellence Scholarship Awards.  The endowed fund is named after the worldwide promotion management and fulfillment company, Continental Promotion Group Inc. (CPG), of which Sam Garvin is chairman and chief executive officer. The endowed scholarship will generate annual tuition support of $5,000 to each of five outstanding business students who are pursuing marketing internships.

“All students deserve the opportunity to learn from the invaluable experiences an internship offers, regardless of whether or not it is a paid position,” said university President Robert B. Lawton, S.J. “The CPG Marketing Excellence Scholarship allows marketing students to explore internships at companies that may not have been financially possible for them before.”  

"Sam and I have always believed that internships provide students with the necessary skills to be successful leaders in business,” said Rita Garvin. “It’s critical that internships are made accessible to students in their particular areas of study to enhance their learning experiences.”"

The first two students to earn the CPG Scholarships are Theresa Bruketta (Concord, Calif.) and Diego Cevallos (Los Angeles, Calif.), both seniors and honor students. They were selected by the dean of the College of Business Administration and an awards committee based on the following criteria: an essay demonstrating how marketing may contribute to the betterment of society, a personal achievements resume, a letter of recommendation from a faculty member, and a brief statement of the student’s career goals.

"We’re delighted to be able to offer deserving students exciting opportunities that may not have been attainable for them,” said Rick Baer, vice president international, of Continental Promotion Group.  “In addition, we’re thrilled that Rita and Sam choose to name the scholarship after CPG, associating our company with such a fine institution as Loyola Marymount and making new connections in Los Angeles."

The College of Business Administration offers a bachelor's of business administration degree, a bachelor's of science degree in accounting, as well as the master's in business administration degree in both the traditional and the executive format. "Internships allow students to apply the theories they learn in the classrooms to real-world situations, gaining the skills needed to succeed in their professional careers," said Dean John T. Wholihan. "The CPG Marketing Excellence Scholarship is an exceptional way to reward our most promising students."

About Continental Promotion Group
Continental Promotion Group, Inc., the global leader in promotion fulfillment services, maintains offices in the United States, Canada, Australia, Europe and Asia and is headquartered in Scottsdale, Arizona. CPG interacts with over thirty-five million consumers a year online and via the mail on behalf of 400 leading manufacturers and retailers worldwide. Company gross billings in 2003 exceeded one billion dollars. For more information about CPG's services, visit www.cpginc.com

About Loyola Marymount University in Los Angeles
Founded in 1911, Loyola Marymount University in Los Angeles is the eighth largest of the nation's 28 Jesuit colleges and universities. With a strong base in the liberal arts, LMU serves more than 5,300 undergraduates and nearly 3,000 graduate students. LMU includes four colleges: the Bellarmine College of Liberal Arts, the College of Business Administration, the College of Communication and Fine Arts, and the College of Science and Engineering, as well as the School of Education, the School of Film and Television, the Graduate Division, Continuing Education, and Loyola Law School. For more information, visit the LMU website at www.lmu.edu.

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