MBA - European Union Program
The program examines the European Union as both a major player in the global marketplace as well as a diverse, multinational institution and policymaking body. The EU’s public marketplace is examined and comparisons made with other approaches. Finally, the program addresses current critical issues facing the EU. Upon completion, students should: understand how the EU sets policies in a unifying way that fits the needs of 27 member states, each with their own government, culture, business community and language; learn how companies in various industries do business within the EU context; understand how the cultures of centuries-old nations adapt to and impact policymaking and business practices.
The program is based in Bonn, Germany, in the heart of the Rhine River Valley, with its castles, vineyards and medieval towns. It is a convenient location from which to travel to EU headquarters in Brussels, Belgium, the European Central Bank in Frankfurt, Germany, and various companies included in the program and cultural excursions. A long weekend is built into the program for individual/group student excursions.