Los Angeles, April 22, 2008 - The Center for Asian Business at Loyola Marymount University is proud to host “Changing Korea”, a conference on Korean Culture and Communication on Tuesday, May 13, at University of Southern California’s Davidson Center. The conference was inspired by a recently published study of the same name, which brings into focus the impact that Korea has in the global market place.

Ambassador Donald Gregg, chairman of the Korea Society, will serve as keynote speaker and the Honorable Sung-joon Yim, president of the Korea Foundation, will be the luncheon speaker. The program will conclude with a panel featuring the authors of the study, “Changing Korea, Understanding Culture and Communication.” 

Sponsors of the event include Loyola Marymount University, the Korea Foundation, KBS America and the Asia Society.  Cost for the conference is $80 ($30 for students) and includes the luncheon, afternoon reception and parking.  For registration and additional information, contact the Center for Asian Business at Loyola Marymount University at www.lmu.edu/cab or phone:  310-338-7594