Charles Luckman Papers: Series 1

THE THOMAS AND DOROTHY LEAVEY CENTER FOR THE STUDY OF LOS ANGELES RESEARCH COLLECTION

CHARLES LUCKMAN PAPERS, 1908-2000 (CSLA-34)

SERIES 1: Pepsodent and Lever Brothers Subject Files, 1938-1950

Series Size: 7 archival document boxes

Charles Luckman’s career at Pepsodent and Lever Brothers is documented in this series, which contains subject files organized to cover both his professional and personal activities. The creation of a master index for these files, most likely in 1950 (see Box 1, Folder 20), demonstrates that Luckman considered them an important resource for his work. In short, they were his personal resource files.

The inclusive dates of this series are 1938-1950. These subject files contain expensive correspondence between and Luckman and Albert D. Lasker and Henry Sell concerning advertising. The latter two persons were important figures in American advertising. Thus this correspondence testifies first hand to the practice of advertising in American business in the 1940s. Other correspondence and materials such as company reports and organizational charts also provide a close look at the workings of major American corporations, eg, Pepsodent and Lever Brothers. Names of note in this series include Clare Booth, Bob Hope, Francis Countway, and Abe Fortas.

RESEARCH ACCESS: Use of this collection is on-site and by appointment only. To schedule an appointment, please call the Department of Archives and Special Collections at 310-338-2780 or 310-338-7478. The collection is open for research with no restrictions under the conditions of the access policy of the Department of Archives and Special Collection. The Research Collection is a program of the Thomas and Dorothy Leavey Center for the Study of Los Angeles.

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BOX

FOLDER

CONTENTS

DATES

1	1	Miscellaneous B: Charles Luckman correspondence	1945
1	2	Buck, Mahlon J.; Berlin, R. E.: Charles Luckman correspondence with same	1944-1945
1	3	Miscellaneous “C”: Charles Luckman correspondence re philanthropic and civic activities	1945
1	4	Dart, Justin W. (United Drug): Charles Luckman correspondence with same; newspaper article	1945
1	5	Miscellaneous “D, E, and F”: Charles Luckman business correspondence; House of Representatives resolution re United Nation food organization	1944-1945
1	6	Abe Fortas: Charles Luckman correspondence with Abe and Carol Fortas	1945
1	7	Gagin, James (Chain Store Age): Charles Luckman correspondence, telegrams with same	1944-1945
1	8	Goldwyn, Samuel: Charles Luckman correspondence	1945
1	9	Miscellaneous “G” Hope and “H” and Ickes: Charles Luckman correspondence with Harold Ickes, Hedda Hopper and others	1944-1945
1	10	Miscellaneous “J” Kieling and K: Charles Luckman correspondence	1944-1945
1	11	Lewis, Ralph: Charles Luckman correspondence with same	1945
1	12	Sid Luckman: Correspondence with Sid Luckman; transcript of radio program with Sid Luckman and Charles Luckman	1944-1945
1	13	Miscellanious “L” Marshall Field, Meigs, M and Mc: Charles Luckman correspondence and telegrams	1944-1945
1	14	Charles Luckman—Publicity: Charles Luckman incoming and outgoing correspondence re magazine articles; Time and Forbes magazine articles re Charles Luckman; copy of press release re Lever Brothers Company acquisition of Pepsodent	1943-1944
1	15	Albert D. Lasker (1940-1941): Charles Luckman correspondence, telegrams with Albert D. Lasker	1942
1	16	Charles Luckman correspondence, telegrams with Mary and Albert D. Lasker, including Pepsodent sales figures, Bob Hope, and charitable contributions; Lord and Thomas/Pepsodent business correspondence and house telegrams	1942
1	17	Albert D. Lasker (1943-1944): French ambassador’s letter re award of Legion of Honor; Charles Luckman incoming correspondence re same; Pepsodent Company sales and advertising revenues; Charles Luckman correspondence, telegrams with Mary and Albert D. Lasker re business and advertising affairs	1943-1944, 1948
1	18	Personal—Waldorf Apartment: Correspondence, telegrams, lease	1949-1950
1	19	Henry Sell: Binder with endorsements and correspondence; Charles Luckman correspondence with same re advertising	1942-1943
1	20	Master index to Pepsodent/Lever subject files	undated
2	1	Personal Correspondence (Company-1939): Charles Luckman incoming and outgoing correspondence; itinerary for 1938-1939; gross sales statistics for England	1939
2	2	Report on organization and personnel of Lever Brothers Company	1949
2	3	Speeches 1939 through 1943: Correspondence re speeches	1938-1943
2	4	Publicity (other than Sonnenberg): Correspondence, photographs re Kansas City publicity tour with Bob Hope and Kansas City Star article; Forbes magazine article; “Merchandising Pepsodent” release; Time Magazine article	1944-1945
2	5	Charles Luckman ingoing and outgoing correspondence with Albert D. Lasker; photographs of banquet; Pepsodent sales statistics	1938-1942
3	1	Lever Miscellaneous: list of Charles Luckman accomplishments, correspondence, telegrams, memoranda re Lever Brother; schedules of uncompleted expenditures; report on toothpaste use and radio ratings; budgets for radio advertising	1944-1945
3	2	Personal Folder for London Trip. 1948: itineraries, briefing materials, correspondence, biographies	1948
3	3	Henry Woulfe: Charles Luckman correspondence re same; profit analysis re Pepsodent	1946
3	4	Move to Cambridge: Memorandum and article re Charles Luckman; list of materials for shipping; correspondence	1945
3	5	Francis Countway: Charles Luckman correspondence, telegrams with Francis Countway re his retirement; press release re same; Fortune article re Francis Countway presidency of Lever Brothers	1940, 1946
3	6-7	Congratulatory—Exec. V. P. Lever Brothers. General: Letters and telegrams of congratulation re Charles Luckman promotion to executive vice-president	1945-1946
3	8	Residence: Memoranda, compilation of legal statutes on taxes re Charles Luckman move to Massachusetts	1946
3	9	Lake Shore Grand Building Corporation: Correspondence re Charles Luckman stockholding	1946
3	10	Bank of Nova Scotia: Correspondence, statements	1946
3	11	Heyworth Luncheon—Apr. 10: Guest list, correspondence re luncheon at Algonquin Club with Sir Geoffrey Heyworth	1946
3	12	Charles Luckman miscellaneous business, personal, and political correspondence	1939-1949 (dates broken)
3	13	Trip to Europe—September 1948: Itineraries, correspondence	1948
4	1	Magazines, including Lever Company magazine	1945-1950
4	2	Copies of speeches, advertising examples	1950
4	3	Lever Brothers and Unilever Report of the Directors; schedule for move into temporary headquarters. Special Report: List of authorized deals for Lever Brother products	1945, 1949
4	4	Charles Luckman incoming and outgoing correspondence with Geoffrey Heyworth and Paul Rykens	1948-1952 (dates broken)
4	5	Elizabeth Arden: Charles Luckman telegrams, correspondence with Elizabeth Arden	1945
4	6	Miscellaneous “A”: Charles Luckman incoming correspondence re public and personal activities	1945
4	7	Automobile: Repair, registration, and gas rationing records	1944-1945
4	8	Albert D. Lasker (1942): Charles Luckman/Albert D. Lasker correspondence re Pepsodent charitable contributions at behest of Albert Lasker; Institute of Psychoanalysis Report of Activities; Pepsodent organizational chart	1941-1943
4	9	California Residence: Correspondence and application	1945
4	10	Congratulatory—Exec. V.P. Lever Brothers Co. (From Lever personnel): Telegrams, correspondence re appointment as executive vice-president of Lever	1945-1946
4	11	Countway, Francis A.: Charles Luckman correspondence, telegram with Lever President Countway; advertising expenditures	1944-1945
5	1	Letters of Congratulations (CL): Telegrams, correspondence re Charles Luckman promotions at Pepsodent	1938, 1940, 1943
5	2	Correspondence, licenses, accounting statements re Charles Luckman and Kenneth Lind architectural partnership	1939-1941
5	3	Merger Lever-Pepsodent: Correspondence, rough draft of press release, copy of merger agreement, balance sheets, dividend statements, and profit report	1944
5	4	Presidential Congratulatory Letters T—Z: Telegrams, correspondence re appointment as Lever president	1946
5	5-6	Lever Letters: Charles Luckman correspondence with Paul Rykens, Frank Davies, and Geoffrey Heyworth, of Unilever; review of operations; company organizational outline	1946-1948
6	1	Job Evaluation Salary Study: Report on salary structure, “Office Position Evaluation”	1948
6	2	London: Correspondence re Charles Luckman trip to London, itinerary, talking points with Unilever	1946
6	3	Personal Correspondence—C. L. M-Z 1939: Charles Luckman personal correspondence re personal matters and Pepsodent	1938-1939
6	4	Presidential Congratulatory Letters T—Z: Telegrams, correspondence re appointment as Lever president	1946
6	5	Contributions 1948: Correspondence, lists, receipts re Charles Luckman charitable and political contributions	1948
6	6	Memberships (Clubs and Associations): Correspondence, membership cards	1942-1943
6	7	Ranch Miscellaneous: Correspondence with Ansel Adams re mural for ranch house; other correspondence; park bulletins	1944-1945
6	8	Personal Papers: Correspondence re finances; Selective Service records; safety deposit box record; cash asset sheet	1944-1946
6	9	Servants: Correspondence, tax	1944
6	10	Taxes, Real Estate: Correspondence re property taxes, chart of city tax rate	1944-1945
6	11	London Trip 1945: Telegrams, correspondence re trip to Univlever headquarters, London	1945
7	1	Charles Luckman miscellaneous business and personal correspondence, including letter from Albert Einstein re Emergency Committee of Atomic Scientists and transcript of meeting of same; copies of Charles Luckman speeches	1946-1947
7	2	Correspondence, lists of charitable contributions, cancelled checks, information re tax returns of Charles Luckman	1946-1948, 1950
7	3	Wellesley Hills Property Purchase: Bills, correspondence	1946, 1948
7	4	Christmas: General, Season’s Greetings (cards, notes, telegrams, etc.) 1948	1948
7	5	Christmas Soap Pack List 1948: Recipients list re gift packages, mailing directions, correspondence	1948
7	7	Christmas Gifts 1946: Recipients lists, correspondence, memoranda re Charles Luckman/Lever Company gifts	1946
7	8	Christmas Greetings—Lists 1949: Recipients lists, correspondence	1949
7	9	Christmas Gifts and Cards Received—Mr. Luckman 1948-1949	1948-1949
7	10	Thank you correspondence	1949-1950
7	11	1947 Christmas Gift Acknowledgements: Lists	1947
7	12	Christmas: Greeting Lists 1947: Recipients lists	1947
7	13	1947 Christmas Gift Acknowledgements: Recipients lists	1947